Jen McKinnon is a creative force with a rare fusion of marketing expertise and performing arts experience. From the stage to the strategy room, she’s built a career that spans circus arts in Indonesia, theatre direction and production in Melbourne, and digital marketing leadership for startups, small businesses, and publicly listed companies. Now, as Head of Marketing at Sked Social, she leads with a deep understanding of branding, content, and audience engagement.
Bridging the gap between artistry and marketing, Jen helps performers and creatives craft an online presence that enhances—not limits—their careers. Whether you’re an independent artist, an emerging performer, or an established talent looking to refine your brand, Jen equips you with the tools and strategies to navigate the digital world with confidence.
Your art deserves an audience. Let’s build one.
Jen has enjoyed a successful career in the digital marketing industry after having completed a Bachelor of Communication (Advertising) at RMIT University. Starting as an SEO copywriter, Jen quickly honed her skills, moving easily through content marketing roles.
Jen’s love for the arts was founded at a young age when introduced to musical theatre. After fostering her talents alongside her primary and secondary school education, she went on to study professionally at the renowned Victorian College of the Arts.